International Journal of Network Security & Its Applications (IJNSA) - ERA, WJCI Indexed
ISSN: 0974 - 9330 (Online); 0975 - 2307 (Print)
Webpage URL: https://airccse.org/journal/ijnsa.html
Click Spam Prevention Model for Online Advertisement
Nicola Zingirian and Michele Benini, University of Padova, Italy
Abstract
This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.
Keywords
Pay-per-click Advertising, Google Ads, Web Advertising, Click Spam, Web Security
Original Source URL: https://aircconline.com/ijnsa/V10N1/10118ijnsa01.pdf
Volume URL: https://airccse.org/journal/jnsa18_current.html
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