Nicola Zingirian and Michele Benini
Department of Information Engineering, University of Padova, Italy
ABSTRACT
This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical
tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the
overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this
protection. Simulations validate the correctness of the model and the economical applicability.
KEYWORDS
Pay-per-click Advertising, Google Ads, Web Advertising, Click Spam, Web Security
For More Details :http://aircconline.com/ijnsa/V10N1/10118ijnsa01.pdf
No comments:
Post a Comment