A SURVEY ON WEB SPAM DETECTION METHODS: TAXONOMY
Shekoofeh Ghiam1 and Alireza Nemaney Pour2
1Department of IT Engineering, Sharif University of Technology, International Campus, Kish Island, IRAN
2Dept. of Computer Software Technology Engineering, Islamic Azad University of Abhar, Iran
ABSTRACT
Web spam refers to some techniques, which try to manipulate search engine ranking algorithms in order to raise web page position in search engine results. In the best case, spammers encourage viewers to visit their sites, and provide undeserved advertisement gains to the page owner. In the worst case, they use malicious contents in their pages and try to install malware on the victim’s machine. Spammers use three kinds of spamming techniques to get higher score in ranking. These techniques are Link based techniques, hiding techniques and Content-based techniques. Existing spam pages cause distrust to search engine results. This not only wastes the time of visitors, but also wastes lots of search engine resources. Hence spam detection methods have been proposed as a solution for web spam in order to reduce negative effects of spam pages. Experimental results show that some of these techniques are working well and can find spam pages more accurate than the others. This paper classifies web spam techniques and the related detection methods.
KEYWORDS
Cloaking Detection, Hiding Techniques, Manipulating Search Engine, Redirection, Web Spam
Original Source URL : http://airccse.org/journal/nsa/0912nsa10.pdf
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